Fact 1: In France, rosé outsells white wine.
Fact 2: After having been largely ignored outside of France for decades, dry rosé has been rediscovered in the United States and globally as a fun, versatile wine that complements today's lifestyles.
There are at least three reasons for the rosé explosion:
It's fun – rosé is a beautiful, festive wine that goes hand-in-hand with good times.
It's Mediterranean – the dry, acidic nature of Provence rosé is the perfect strikes a perfect balance with the well-loved Mediterranean flavors of olive oil, seafood, and fresh vegetables.
It's versatile – many foodies consider rosé THE pairing wine because it complements so many dishes.
The crisp, cool flavors of a well-balanced Provence rosé pair well not only with traditional Provençal cuisine, but with spicy, full-flavored dishes from many parts of the world.